Cannes Predictions: Creatives Pick Their Favorites | Special: Cannes - Advertising Age: "Maxi Itzkoff and Mariano Serkin
Executive creative directors
Del Campo Nazca Saatchi & Saatchi, Buenos Aires
Without a doubt, our favorite campaign is 'The Wilderness Downtown' for the band Arcade Fire [an interactive music video that demos Google's Chrome browser with a personalized tour of your neighborhood]. The project has everything a good idea needs to have today: innovation, surprise, simplicity and above all, engagement.
In social media, we'd like to highlight the M&M's idea 'Find Red' [by Proximity Canada] for its use of Google Street View in a very original way."
Social Advertising produces faster and better increased web traffic than any other single advertising item can produce, at a fraction of the cost, or even free.
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