Anatomy of a Scam Investigation: Chapter Two | Popehat: "2. Scammers live on the margins. That means that maybe a tenth or a half of one percent of their solicitations yields a victim, and only a few percent of victims make any real effort to do anything about being scammed, including researching, complaining about, or publicizing the scammers. Scamming “works” as an economic model because the scammers can (and routinely do) give refunds to some of those few percent who complain, and because so few go to law enforcement or publicize their experiences, they can ride out complaints for a few months, abandon the scam, and move on to a new one."
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