OpenID Explained: "Now, you might already use one username and one password online, but OpenID lets you do this in a secure way. That's because you only give your password to your OpenID provider, and then your provider tells the websites you're visiting that you are who you say you are. No website other than your provider ever sees your password, so you don't have to worry about an insecure website compromising your identity."
Social Advertising produces faster and better increased web traffic than any other single advertising item can produce, at a fraction of the cost, or even free.
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