PromotionWorld : 5 SEO Strategies that Stand the Test of Time: "I love SEO, don’t get me wrong. When compared to other mediums, SEO consistently brings the most cost efficient website traffic time and time again. However, too many SEO people tend to view SEO as the business and/or brand strategy, not a medium or marketing campaign that supports the business. They think the tail wags the dog so to speak.
It’s easy to view SEO campaigns through the lens of links, link value, keyword density, etc. Someone says something like, “We need an infographic!” And when you ask, “To communicate what message or thought?” they tend to say, “I don’t know, but infographics are really a good way to get links.”"
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Social Advertising produces faster and better increased web traffic than any other single advertising item can produce, at a fraction of the cost, or even free.
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