The social media disruption of advertising (is a good thing) | Techi.com: "t broadcasting a message to a wide-range of people. It’s always been about exposure, branding, and penetration. Today, thanks to social media, there’s a new element that was once very minor but that has taken center stage in nearly every level of advertising: sentiment.
Today, businesses can no longer advertise simply for the sake of getting out their message. It just doesn’t work as well. They have to take social media into account when crafting their message and the methods through which they’re able to broadcast it. "
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Social Advertising produces faster and better increased web traffic than any other single advertising item can produce, at a fraction of the cost, or even free.
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