Win Their Loyalty: Ensure Your Customers Feel Special - Forbes: "Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and customer experience instead, letting our customers do the marketing for us through word of mouth.”
I can tell you, using myself as a focus group of one, it’s working. I’ll tell anyone who asks – and even some who don’t – that, after my first Zappos purchase, I received a seemingly “secret” email telling me I was invited to an exclusive VIP club that gives "
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Social Advertising produces faster and better increased web traffic than any other single advertising item can produce, at a fraction of the cost, or even free.
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