Google infringes old Lycos patents, must pay $30 million | Ars Technica: "The patents describe using a combination of "content" and "collaboration" to produce better ads online. The plaintiff says Google's system of advertising, called SmartASS (for SmartAdServingSystem), infringes those patents.
The "content" side of the technology basically means picking ads relevant to a search term; the "collaboration" side means things like measuring how many users actually click on the ads. Google uses that as part of its algorithm-driven auction that instantly determines ad placement. This slide shows how Vringo believes Google is using its patented system."
'via Blog this'
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