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Sugarrae aka Rae Hoffman

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Thursday, April 4, 2013

Content Curation: 12 Ways To Add Value | Heidi Cohen

Content Curation: 12 Ways To Add Value | Heidi Cohen: "Optimize the title for each piece. Since titles are important hooks to get prospects to consume your content, it’s critical to tweak and enhance each component’s headline. This requires an understanding of how to write for digital media.
Choose a relevant excerpt from each piece of content. The editor has the ability to select the most important portion of the article to highlight. This isn’t always the first paragraph that most automated services offer."

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